At Namarie, we believe every business deserves the tools to work smarter, not harder. Founded by an experienced educator with a passion for technology, Namarie was born out of a desire to make AI solutions accessible and practical for business owners who feel overwhelmed by the ever-evolving tech landscape.
In 2010, I faced many of the same challenges small businesses still encounter today—manual workflows, time-consuming tasks, and limited resources. Back then, AI technology wasn’t as advanced or as accessible, but I often think about how transformative it could have been for my business. That realisation fuelled my mission to educate and empower businesses to harness the power of AI and automation—without the complexity.
With over a decade in education and training, I’ve dedicated my career to simplifying complex concepts and helping others build confidence with new tools. At Namarie, we combine that expertise with cutting-edge AI technology to deliver custom solutions and practical training programs that save time, cut costs, and drive growth.
Namarie exists to make AI work for you. Whether you’re just starting out or ready to scale, we’ll guide you step-by-step to streamline processes, boost productivity, and future-proof your business.
The name Namarie comes from Tolkien's The Lord of the Rings and means "go towards goodness." It reflects our mission to help businesses embrace AI technology with confidence, clarity, and purpose—empowering them to work smarter, grow faster, and move toward a brighter, more efficient future.
Watch the video below to see Nick introduce himself and share the story behind Namarie—why it was founded and how AI can transform the way businesses operate. Discover how Nick’s background in education and his passion for helping others inspired him to make AI accessible and practical for business owners.
Check out this great video